Title GREG RUSSELL'S MODERN MERCHANDISING FOR MARINE RETAILERS.
Publisher Progressive Sales, Eden Prairie, Minnesota, 1994.
Seller ID 22427
176 pp, 11" H, soft cover. B&w illustrations. "Do you want a stronger, more profitable marine retail business? How about an appealing, expertly merchandised store? A store that meets today's retail standards and today's sophisticated consumer ex pectations? (This) is the industry's first comprehensive guide to economical store renovation, marine merchandising, and promotion. It's the definitive business guide for today's marine retailer, clearly explaining a renovation and upgrad e p r o c e s s in simple, concise terms. Now you can take charge of your future, restorying health, vitality, and pride of ownership to your business...." Chapter headings: Marine Merchandising; Planning the Renovation Project; Fixtures and Sto re Re no va ti on ; St ore Layout; Visual Merchandising; Pricing, Signs, and Packaging; Advertising and Promotion; Retail Operation; The Service Department; Appendices, Index, and Notes. Interior - very small surface scuff on title page, a few pag es w ith sm all cr eas e or bump at top corner. Exterior - light edge wear/wrinkling, heavy corner creases on front cover, one small tear archivally taped, area of light waviness at fore-rdge of first 20 pages, slight soiling at fore-edge of text blo ck . G ood read ing copy .