By: Day, George S.; Reibstein, David J., editors. With Robert E. Gunther.
Price: $17.50 USD
John Wiley & Sons, New York, 1997, 3rd printing.:
Seller ID: 21396
465 pp, large 8vo (9 1/4" H), hard cover in dust jacket. ISBN 0471172073 "....offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It respresents the most cohesive collection of insights on strat e g y e v e r assembled by a leading school of business." Minor wrinkle at top/bottom of spine,... View More...