341 pp, 9 1/2" H. B&w photographs. "In 1932, when young Tom Bata watched his father's coffin being lowered into his grave, he silently promised to abide by the wishes expressed in his father's 'moral testament': that the Bata Shoe Company was to be treated not as a source of private wealth, but as a public trust, a means of improving the liviing standards within the community and providing customers with good value for their money. At the time, Tom had no idea of the challenges he would face in fulfilling that promise. Not only was he ill-equipped, at age eighteen, to step into the shoes o... View More...
