341 pp, 9 1/2" H. B&w photographs. "In 1932, when young Tom Bata watched his father's coffin being lowered into his grave, he silently promised to abide by the wishes expressed in his father's 'moral testament': that the Bata Shoe Company was to be treated not as a source of private wealth, but as a public trust, a means of improving the liviing standards within the community and providing customers with good value for their money. At the time, Tom had no idea of the challenges he would face in fulfilling that promise. Not only was he ill-equipped, at age eighteen, to step into the shoes of an acknowledged business genius, creator of the largest shoe manufacturing and retailing organization in the world. Worse than that, fate was about to deal him a series of painful blows. The subjugation of his homeland, Czechoslovakia, by the Nazis was followed by an acrimonious family rift, the expropriation by Communist regimes of all his holdings in Eastern and Central Europe and, in other parts of the world, economic and political upheavals that threatened the survival of the newly resuscitated Bata organization. Yet Bata actually thrived on the sudden change and adversity. From his new home base in Canada he built, this side of the Iron Curtain, a global empire that employs 70,000 people and plays an important part in the economies of many developing countries. (This) is the story of the man, his family and their business." Remainder mark (dot) on bottom of text block, light wrinkling at top/bottom of spine. Dust jacket has light edge wrinkling - mainly at top/bottom of spine and at top of rear flap, very light rubbing.
Title: BATA: SHOEMAKER TO THE WORLD.
Edition: First Edition
ISBN Number: 0773724168
ISBN-13: 9780773724167
Location Published: Toronto, Stoddart: 1990
Binding: Hard Cover
Book Condition: Very Good
Jacket Condition: Very Good
Categories: Business, Finance, Canada - Biography
Seller ID: 28156
Keywords: 20th century, adolf hitler, barry mawhinney, bata schools and colleges, biography, czech, dominik cipera, dr. george wettstein, edward benes, families, family businesses, frank maltby, glen mcpherson, global companies, jan bata, jan masaryk, jerry sedlacek, marie bata, marketing, moravian., philip cowell, royal canadian mounted police, salvador allende, shoe industry, shoemakers, shoemaking, social history, sonja bata, thomas bata, united nations, vaclav haval, vladimir dlouhy, wilfred parry, world war ii, zdenek padavet
