Title THE STORY OF FITCH LOVELL, 1784-1970.
Publisher Phillimore, (Chichester, 1972), first edition.
Seller ID 16195
304 pp, 8vo (8 11/16" H), hard cover in dust jacket. Map endpapers, b&w plates. "Company histories are often as dull and stale as a collection of old annual reports, having been dutifully compiled by a professional author from official records. Rarely is a major company fortunate enough to have an ex-Chairman who, after a lifetime in the business, is both willing and able to put pen to paper and record the events, recount the anecdotes and recall the excitement of its beginnings, its growth and its success. Sir Ambrose Keevil has done just this for the Fitch Lovell Group - company by company, from their beginnings as small family businesses in the 18th and 19th centuries, through to the period of vigorous growth and eventua l merger within his own lifetime. He has provided a highly readable and entertaining account of an important piece of London's commercial history, and of the history of the provisions trade. It is also a vivid and moving human story of the ordinary (and extraordinary) men who built up the several components, now united in the highly successful group of companies that plays such a powerful part in the contemporary food industry." Minor wrinkling at top/bottom of spine. Dust jacket is price clipped, has old price sticker on front flap, minor edge wear/wrinkling, soiling around edge of laminate. NF/VG-