Capricorn Books

Quick Search

Author
Title
Description
Keyword
Seller Id
ISBN
Advanced Search
 
 
Browse By Category
American History & Travel
Animation, Cartoons & Comics
Antiques & Collectibles
Architecture/Interior Design
Art - Book Illustration/Illustrators
Art - Canadian
Art - First Nations/Indigenous Art
Art - General
Art Instruction (Incl. Woodworking)
Books About Books
British History
Business, Finance
Canada - Architecture
Canada - Biography
Canada - British Columbia
Canada - Folklore/Mythology
Canada - General
Canada - Maritime Provinces
Canada - Native Peoples
Canada - Natural History

View all Categories
 
Gift Card
Checkout a Gift Card


 
Go To:

Global Book Town
The independent online bookstores on Global Book Town have nearly a million used, rare and out of print books.

 

 
 
 

Search

 - 2 items found in your search

Click on Title to view full description

 
ADVENTURES OF A COLUMNIST., Berton, Pierre.
1 Berton, Pierre. ADVENTURES OF A COLUMNIST.
McClelland & Stewart, Toronto, 1960, first edition. 
211 pp, large 8vo (9 3/16" H), hard cover in dust jacket. "Pierre Berton takes us behind the scenes for a look at this business of writing a daily newspaper column. It's a highly personalized account, to be sure, but one that is well calculated to entertain almost any reader. Included along with the author's personal comments is a varied selection of many of the best columns he has written over a two-year period. None of them has appeared before in book form." Very small light mark on page 121, tiny chip at bottom edge of free rear endpaper, slight darkening to top of textblock, very light edge wear. Dust jacket has several small closed tears - one with creases, light edge wear/wrinkling wear at top of spine and flap- folds has been colored with black ink, tiny chips at top of spine and top/bottom of flap-folds, light rubbing, minor soiling. Very Good/Very Good- 
Price: 15.00 USD
 
 
ADVERTISING: SELLING THE CONSUMER., Mahin, John Lee.  Inscribed.
2 Mahin, John Lee. Inscribed. ADVERTISING: SELLING THE CONSUMER.
Doubleday, Page / Associated Advertising Clubs of the World, n.p., 1919. 
298 pp, 8vo (8" H), hard cover (maroon cloth with gold lettering on spine and front board). INSCRIBED ON FRONT FREE ENDPAPER: "TO G.W.E. ATKINS WITH EVERY GOOD WISH JOHN LEE MAHIN". (G.W.E. Atkins was Vice President of Western Union Telegraph Comp any.) Chapter headings: Advertising Can Only Appeal to Free Dollars; How Markets Benefit Both Consumer and Producer; Salesmanship is Service; How the Salesman Becomes a Producer; Advertising is Selling the Group; What the Manufacturer Owes t h e C o n s umer; What the Consumer Owes the Manufacturer; The Tools of Advertising; Advertising Mediums; Advertising Mediums (Continued); Building and Testing an Advertisement; Application of the Five Tests; Advertising and Selling Through the Ord in ar y C ha nn el s of Trade; How the Middleman Serves the Consumer; Retail Advertising - Preparation; Retail Advertising - Methods and Mediums; Retail Advertising - Making Good; Price Maintenance; Cooperation Between Salesmen and Advertising - Sa lem an, t he Clo ser - Advertising, the Missionary; Advertising Opportunities; The Advertising Manager; The Advertising Solicitor; Mail-Order Advertising; National Advertising and Exclusive Dealers; Trademarks; Prestige-building Advertising; Can t he C omme rci al Valu e of Go od-will be Accurately Appraised?; The Advertising Agency; How Much More Can be Given the Consumer? Light foxing marks on end papers, one page with small corner crease, book lightly cracked at four places, 2" fore-edge crea se/bu mp f rom appr ox. p age 72 to 102, slight browning to pages, browning to edges of text block, one tiny corner bump, fading to spine color, scattered loss of color on rear board and bottom of front board, wrinkling at top/bottom of spine . Goo d- 
Price: 75.00 USD
 


Questions, comments, or suggestions
Please write to [email protected]
Copyright©2018. All Rights Reserved.
Powered by ChrisLands.com

 

 

cookie